FRESHNESS:
Roasted coffee is perishable – your coffee’s most enjoyable flavours are lost over time. The most flavourful tastes need to be enjoyed within 2 weeks of roasting, so use it up quickly and don’t be shy with the grounds.

STORAGE:
Store in an airtight container, preferably in a cool, dark, dry place away from other odourous products and away from moisture and heat. Do not store in fridge/freezer – moisture from condensation with alternating temperatures accelerates staling & destroys your coffee’s flavour.

Coffee is the common man’s gold, and like gold, it brings to every man the feeling of luxury and nobility. Where coffee is served, there is grace and splendour and friendship and happiness. All cares vanish as the coffee cup is raised to the lips

Sheikh Abd-al-Kadir (1587)